Less reinvention, more intention

Bulletproof Cycling Club already had its identity, its audience, and a growing collection of offers. What it didn't have was a clear design system connecting everything.

I refined how the brand's colors, typography, and logo were used, established consistent design and a visual foundation that could work across everything from a single presentation slide to an entire website.

The goal was simple: make these "before" assets feel like it belonged to the same brand, regardless of where someone encountered it.

Countless moving pieces

What started with redesigning marketing materials grew into a much broader creative partnership.

I've worked on webinar presentations, sales decks, pitch decks, offer presentations, coaching materials, and digital assets used throughout the Skool community. Each new piece became an opportunity to strengthen the visual system while adapting it to a different purpose.

Beyond the brand

As the collaboration evolved, so did my involvement. I began designing and building pages in Framer, expanding BCC's online presence through sales funnels, CMS collections, landing pages, program pages, quizzes, course experiences, and even more.

Building with AI

Majority of the ideas required features that weren't available out of the box. Using code and AI-assisted development, I made custom components to solve specific needs, including private course experiences and tailored website interactions.

This became one of the most interesting parts of the project, finding practical ways to turn an idea into something that actually works.

Building, improving, and evolving

Bulletproof Cycling Club has never been a one-and-done project. It was an ongoing collaboration where every new campaign, offer, program, or challenge brings something different to solve.

Working this alongside the whole Creade team, I've helped shape the design and implementation of a large part of BCC's digital experience for their skool community and overall platform, bringing its marketing, website, and community materials into a more cohesive system.

It's the kind of work I enjoy most… Not just making things look better, but figuring out how all the pieces can work together.