No brand, no rules. Just an idea

Skool Cowboy had a clear business idea, backed by a system previously used to grow the #1 Cycling skool Community Bulletproof Cycling Club, but no brand, visual identity, or digital presence to bring it to life.

The challenge was to make something that felt like it belonged in the Wild West, without losing its place in the modern world. Every detail was designed to give the brand its own unique recognizable, and a little unconventional personality.

Bringing the cowboy to life ✨

The brand needed more than a logo. It needed a face…

With limited photos available, I used AI to create a collection of cowboy-inspired high fidelity portraits of the founder, giving the brand a consistent character to use across thumbnails, banners, and marketing assets.

It wasn't just Visuals

I brought Skool Cowboy into a complete digital experience, designing its Landing page, case study funnel, sales presentations, proposal documents, and community assets for their skool community itself called "100k Ranch".

Everything worked to make the offer feel clear, connected and ready to welcome its first operators.

Skool Cowboy eventually closed due to internal business decisions, what started as a simple idea became a fully developed brand with its own identity, personality, and digital ecosystem.

And that's the kind of work I love doing. Taking something that only exists in someone's head and making it feel real.